Google wants to integrate responsible artificial intelligence into its search engine Futura

The new Google, coupled with artificial intelligence (AI), wants to emphasize the accuracy of information, especially when creating images.

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We’ve known since spring that artificial intelligence functions will soon be integrated into Google’s search engine. Now the Californian giant is providing further details. An announcement was made on the blog of Hema Budaraju, one of the house’s senior staff. It is moving towards an AI that is more responsible and cares about the truth. The man specifies in the introduction to his talk: “As we continue to experiment with integrating generative AI capabilities into search, we are testing new ways to get more results from your searches – like creating an image that can bring .” bring an idea to life or get help writing a project if you need a starting point. »

Images created by AI are labeled as such

An AI that generates images and videos, Imagen, will soon be finally integrated into the search engine – it is already available, but to a limited extent, in tests. Time is running out for Google: Microsoft’s Bing has been giving us access to ChatGPT (text) and Dall-e (images) from OpenAI for months. Even though the search giant appears to be lagging behind, this underlines the need to act responsibly and we can actually understand that the Californian company could be looking to improve its long poor image in this area. And so every Google search engine image created by AI will have a watermark indicating such origin.

Image creation by Google. © Google

About the credibility of an image

In another new feature, Google will introduce an “About This Image” service that will help assess the credibility of an image and identify potential deepfakes.

Google informs us about the origin of a particular image. © Google

So the new Google seems to be the protector of the accuracy of information. The European Commission’s repeated calls for order have undoubtedly contributed to this new approach, which is laudable from the outset.