▷ Social media glossary: ​​25 important definitions that you should know in social networks – web marketing & Co

Do you use social networks every day but sometimes have difficulty understanding the language used? We practically see new terms emerging, not to mention that the jargon used is often full of anglicisms! With this little glossary, the world of social media will no longer hold any secrets for you!


These are people who like your social media accounts such as Instagram, Facebook, X (formerly Twitter), LinkedIn or YouTube and then subscribe to them. In other words, they decide to follow your account so that they can follow you at any time and view the content you regularly publish! The number of subscribers is an important topic in your social media strategy because it represents your community.Training Creation and development of a training activity


Algorithm refers to the mechanism of a social network that is responsible for determining the content or publications (posts) to appear in users’ news feed at a given time. Social network algorithms use several criteria, based in particular on the relationships and social interactions of these users, to define the content that is most likely to seduce and captivate them.


It’s a visual representation, like a Bitmoji. It represents your appearance, your personality or your characteristics in a caricatured form. In social media, the avatar refers to the profile photo. While individual users often choose a photo enhanced with a digital filter, brands or companies choose their logo.


The Bitmoji is a personalized avatar that can be used by Snapchat, Gmail or Messenger users. You can use it for your profile picture and represent your image. You can even create personalized social media posts with the Bitmoji app!

Booster – increased release

Boosted Post is paid advertising on social media. It is a way to present your content to a larger community, i.e. the largest possible number of users. Brands use it to introduce a publication to users who are not subscribed to their accounts.


The chatbot is a “chat robot” designed to communicate with users. You can interact with them through a chat interface via Twitter, Messenger or even Facebook, or personal assistant applications such as Siri or Alexa. This artificial intelligence makes it possible to perform simple tasks in messaging applications such as Facebook Messenger or to answer questions.

check in

Checking in is the process of adding a location to your social media post to show where you are and where the post content was created! This will give your publications more credibility so that your subscribers know that you have attended a particular event or visited a particular location.


Clickbait is a controversial practice that refers to web content with a misleading title intended to encourage readers to click on an article. The goal ? Generate more views and advertising revenue. Social networks have now adapted their algorithm against this clickbait in order to reduce these types of publications!

“Commenting” allows followers or customers to interact with a brand or user. This particularly concerns user reactions to a publication or photo in social networks. Comments form conversations about the content in question. You can give a compliment, a criticism, etc. This can be text, emojis, hashtags, @mentions, etc. The number of comments indicates the interest of the publication for your subscribers and makes it possible to change its position in the news feed according to the algorithm.

Ephemeral content

Volatile content refers to social media posts that are intended to disappear after a short period of time, usually after 24 hours. They refer to photos, visual content or even writing. We find snaps and stories especially on Facebook and Instagram.


A conversion means that users or social media visitors took a specific action on your website. This could be, for example, a subscription to a newsletter, a purchase or downloading a white paper.

Dark post

Dark Post is a concept for unpublished social media posts. Specifically, this type of publication is only visible to the target persons in the form of an announcement or advertisement. It won’t appear in your brand’s newsfeed, but it’s useful for A/B testing to combat the invasion of sponsored posts.


Behind this mysterious term lies the concept of pictograms used in an electronic message or a web page. Emojis are tiny images used across all digital channels, from text messages to social media. iOS and Android systems provide keyboards for emojis.


It refers to the list of news or information from your connections or pages to which you are subscribed and which are updated in real time. This is the screen that displays the most recent messages from newest to oldest.


The discussion thread is a series of messages that revolve around a topic and constitute a conversation. After an initial message, discussions follow, either replies or comments. On social media, these threads make it easier to follow conversations.


By filter we mean the photo effect that is applied to an image before it is published. It works with augmented reality technology. This allows you to add a small black and white or sepia effect or more sophisticated effects. With social networks like Facebook Messenger, Instagram or Snapchat, you can use filters built into your camera to make your content even more immersive.


The GIF or Graphics Interchange Format is a digital image format that has become popular on social media to mark a reaction as it attracts attention. GIFs are easy to use and lightweight, they are animated and move. They are available on Facebook and Twitter which support this type of file format.


The term group defines a space within social networks in which members who share a common area of ​​interest, such as a passion or a profession, come together to exchange ideas and exchange ideas about a specific topic. This is an online community. Groups can be public or private. Social networks such as LinkedIn and Facebook offer this functionality.


The hashtag is a word or short phrase preceded by the symbol “#”. It is used to highlight content or group discussion that relates to the same topic. Hashtags are used on social networks to include a topic or posts in a conversation. By clicking on the hashtag you will find the latest publications in particular.


As a separate profession, influencer refers to a social media user who has a large audience and has a notable influence on Internet users. Content is produced whose aim is to get people talking about a product, a topic, a trend or even a company. He can be a real brand ambassador.

I like

The “Like” button is a “thumbs up” button on Facebook and a heart on X (formerly Twitter) and Instagram. It is a form of engagement or reaction on social media as it allows any user to show interest in published content such as a post, page, comment, etc. The user can also access the content they like at any time.


Livestream or live streaming means the transmission of a video in real time without download time, a phenomenon that is becoming increasingly important in social networks. This feature allows viewers to interact directly with the content and send comments or questions throughout the broadcast. Live streaming is perfect for viral marketing.


This is the alert or informational message that indicates new activity on social media. It will appear on the screen of a connected device. For every like on your post, you will receive a notification on your phone to let you know. This communication tool is also used as part of a social media campaign, by brands or large media outlets.

Pinned post

The pinned publication is a publication that appears at the top of the news feed of your Page or your Facebook or X profile. It remains there for a certain period of time, even if other publications are published. This is an effective way to make an ad or content stand out.


Viral is all content that is distributed on the Internet or in social media and has generated a high number of interactions. The publication benefits from a lot of shares within a circle of contacts and spreads like a virus. It also benefits from the significant views of a large number of people. It can be a video or an image.

That’s it, are you not lost anymore? This “Developing Your Business with Community Management” training will also help you learn all the important phases of a community management strategy. Essential for implementing real, well-thought-out marketing strategies!